This course provides the opportunity for students to learn the key elements of the communications plan relating to many facets of marketing, including advertising, direct marketing, public relations, experiential marketing, and market research.
The course examines the marketing communications planning process, including how programs are developed and executed, the factors and considerations that influence this process, and the role of the Marketing Administrator throughout the process.
Course Prerequisite (s)
- An introduction to Marketing & Sales or equivalent knowledge and experience.
