The Event Marketing course is designed to introduce students to the various aspects of pre-event and at-event marketing. Students learn to identify and use appropriate marketing methods in order to successfully promote different types of events. They gain practical knowledge that can be applied in real-world scenarios.
In this course, students learn how to plan and budget for an event marketing campaign, utilize various methods of promotion, as well as perform a post-event analysis to determine improvements for future events.
Students have ample opportunity to apply the concepts learned by completing tasks and exercises in the course.