The Marketing and Sales course introduces students to the theory and application of global marketing concepts, principles, and techniques, and examines the importance of marketing in society as well as within a company. With the objective of learning how to develop a comprehensive marketing strategy and creating loyal customers, the major components of the marketing mix are studied. The role of marketing is explored at the local, national, and international levels. Both the final consumer and the business customer are considered.
This course explores concepts relating to Consumer Behavior, Marketing Segmentation and Targets, Positioning, Branding and Brand Management, Advertising and Promotion, Packaging, Pricing, and other components of the marketing mix. It also explores Internet Marketing as well as introduces students to the tactics and applications of social media. Learning objectives for each lesson are accomplished through a combination of theory and conceptual application within exercises.
Students are given ample opportunity to practice, apply, and develop their marketing and sales skills through review questions and practical exercises. Multimedia content is incorporated in this course to introduce, discuss, and enhance the learning experience.