Marketing is a field that encourages you to think outside the box and connect with your community and the world at large in a meaningful, interesting way. For many, the moment they chose to pursue a career in marketing is a moment they will never forget. Marketing offers an opportunity to tap into your creativity, challenge yourself to find whole new approaches, and experience a career unlike any other.

The introduction of social media has brought many new and exciting changes, and this presents interesting new avenues for professionals working in marketing. Whether you’re interested in pursuing a career that you can feel proud of, or want to explore an area you’re passionate about, read on to learn about some of the changes and possibilities social media is bringing to marketing.

Pros with Marketing Training Can Use Social Media to Boost Brand Awareness

Brand awareness—which is the extent to which consumers are familiar with a particular brand—can be very important to the success of a business.

Using a variety of social media platforms after marketing training can help improve visibility and extend your brand’s reach. In fact, one of the greatest benefits of social media is that it puts marketing coordinators in direct contact with their target audience. Facebook, for example, is one of the largest social media platforms, with over 1.5 billion active users per day. For perspective, that’s nearly one-fifth of the world’s total population!

Marketing Coordinators Can Use Social Media to Establish and Explore Their Metrics

Data can benefit a marketing coordinator career because it tells you what your audience is looking at, what kind of messages they respond to, and how that influences their buying decisions. Social media operates in the currency of digital data, which means that likes, shares, and links can all be tracked, monitored, and analyzed to help identify which messages resonated best with audiences.

 Students at AOLCC AB learn how businesses can thrive in the digital age
Students at AOLCC AB learn how businesses can thrive in the digital age

This data, also known as metrics, is useful to professional marketers because it gives them a stream of information that allows them to keep track of how successful their campaigns are, as well as which parts are working and which need to be changed in order to best reach their potential consumers.

Social Media Helps Brands Better Understand Their Competitors

Students earning a marketing coordinator diploma learn all about business in the digital age, which helps them understand the best ways to help their company stand out from the crowd. During their studies, they get to explore how digital technologies have impacted the way businesses communicate, manage information, and much more—helping them remain competitive in an ever-evolving landscape.

During your career, one creative way you could use social media is to monitor your competitors. Competitors may have the same target audience you’re trying to reach, and social media is an important resource you can use to see the influence your competition has on consumers, as well as the strengths or weaknesses of their particular marketing strategies. You can also use social media to identify which specific platforms your competitors use and how effective they are at reaching target audiences, which can help you improve your own strategies and campaigns.

Are you ready to take the next step towards a career in marketing?

Your career awaits.